Business Cases
RetailConsumer BrandsAI & EnterpriseCustomer Intelligence & PersonalizationA LexBran engagement
Unified Customer Intelligence & Personalized Commerce Platform
LexBran developed an enterprise customer intelligence platform unifying customer behavior across channels for retailers and CPG companies.
Increased basket size
Improved customer retention
Better personalization
The Challenge
What the client was facing.
- Retailers and CPG companies struggled to unify customer behavior across channels.
The Engagement
How LexBran engaged.
LexBran developed an enterprise customer intelligence platform integrating loyalty, ecommerce, POS, social engagement, media interaction, and customer segmentation.
Integrated systems & data
- Loyalty
- Ecommerce
- POS
- Social engagement
- Media interaction
- Customer segmentation
The Solution
What we built.
AI customer segmentation
Next-best-action recommendations
Personalized promotion engine
Omnichannel customer intelligence
Executive customer dashboards
The Impact
Outcomes delivered.
- Increased basket size
- Improved customer retention
- Better personalization
- Increased campaign conversion
- Stronger customer lifetime value